A senior copywriter, content creator and travel writer specialising in sustainable travel and transport, and open to writing on most subjects.
Scotland’s remote Highlands adventure holiday with a difference
Lynn’s love and pride for their handsome fold of five Highland cattle was inspiring, as was their fruitful organic vegetable garden and the 30,000 native trees such as alder and aspen, hawthorn and hazel that they have planted. Native trees adapt best to local climate, last longer, sustain native wildlife and provide carbon sinks for years to come.
Tourism Ireland Media Room- Sustainable Ways to Experience Belfast
Our reefs are part of who we are on the Hawaiian Islands. They protect 25% of our marine wildlife species and over a thousand endemic species and plants. Hawaii’s coral
Plan to visit the best national parks in the UK by train
Most British people have only visited a handful of UK national parks, southerners vowing to get up to Northumberland one day and northerners keen to suss out the South Downs. In fact, it is amazing how few Londoners have even trekked or cycled
Is there such a thing as environmentally-friendly travel?
This year the EU’s European Clima
Tourism needs to embrace micromobility if it is to be truly sustainable
Jack Samler, Voi’s General Manager UK and Ireland, says it’s time for tourism and transport to work together.
As the tourism season gets into full swing again, many of us are celebrating the chance to be able to travel freely, explore new horizons and step out of our comfort zones. We, as transport providers, are here to support people on their journeys, especially as increasing numbers of travellers are seeking sustainable options and, in this regard, micromobility can now be a key player.
Why you should visit Cornwall off season
Early the next morning, as the steam from the geothermally heated outdoor pool enveloped me, I knew I had made the
Why we need a roadmap for inclusivity and equity in the micromobility sector
Rail Europe 2020 Brochure
I am currently Content Manager at The Natural Adventure where my main role is overhauling all site content. Prior to that, I was Content Producer at Voi Technology, a sustainable micromobility startup. My focus at Voi was press releases, op-eds, CRM, blogs and social media content around sustainable transport.
Pre-pandemic I was Editor-in-chief at Rail Europe UK (formerly Loco2.com) and very much enjoyed writing about rail travel.
I still write freelance articles and am open to writing content on any subject. However, sustainable travel, transport and ethical products are what interest me most. I am Irish, based in London.
How I work
I endeavour to make copy clear, easy and engaging. I enjoy writing in a style where the reader senses a personal approach, never feels patronised and where personality and humour are able to trickle through.
I have written B2C and B2B content, and have collaborated with designers, UX teams, PR and SEO experts to create expert digital content. Whether you want blogs, newsletters, op-eds, landing pages or social media content, I am happy to wordsmith it.
I enjoy using project management software such as Trello to maintain a transparent and smooth workflow. I am a deadline devotee and smile at the sight of a style guide.
Having always written about sustainability and ethical sectors, inclusivity and equity have long been at the core of my work and personal life.
One of my skills is to write with empathy and often always come back to the human story. Who is being affected by an issue? Who is reading this? How do I win over people who are cynical to an important issue? How do I avoid lecturing or alienating readers? Then, of course, how do I create an informative, original piece which also leads to a call to action?
I am a listener and a learner and I also take the attitude that no question is too stupid, especially when it comes to fully understanding briefs and tone of voice.